Small & Medium Enterprise (SME)

We provide the start-up and Small Medium Enterprises (SME) eco-system with affordable and accessible solutions that can be the rocket fuel that powers your scale-up efforts and growth trajectory.

In the ever-growing African SME landscape, brands and businesses operating in Africa across all regions often experience the lack of accurate data and insights challenge because market data is scattered and hard to find. Our Listen & Ask™ proprietary technology helps power some of Africa’s future disruptors cross-industry such FinTech, EdTech, Manufacturing, Retail, Real-Estate, Transportation and others, with our African consumer insights and research solutions that can empower your solutions and services to scale-up and grow customer acquisition and adoption, and become more impactful.

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Discover how Versus Africa can help African high growth startups and early stage companies in pre-seed, seed and series A funding rounds

Get a complete understanding of how the public is speaking about your brand. Identify mentions to amplify, or resolve.

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Custom Solutions for the
Small Medium Enterprises (SME)

Market Research

Leveraging our Listen & Ask™ proprietary technology, we perform impactful market research by tracking and understanding consumer behavior, social and economic trends to affirm and validate your business. Understanding African consumers from inception is critical. You minimize business risks through market research by making better informed decisions even while your business is in inception and the early stages. Identifying and understanding consumer demographic such as age, location, income and psychographic insights such as industry interests, to better understand your business’s strengths, weaknesses, opportunities and threats (SWOT) to grow customer base.

Competitive Analysis

In defining your value proposition and competitive edge, it is imperative to create a sustainable revenue model. Competitive analysis will aid in identifying competition by service, market segment, location or product line. Assess the following characteristics of the competitive landscape. With Versus Compare™, you can learn from brands and businesses competing in the African landscape for your potential customers across industry.