Media and Entertainment

Second-screen experiences through on-demand Music and Video content streaming, have become the global standard for the media and entertainment industry as audiences now consume the content they want, when they want, wherever they are

Gain better understanding on how well your content offerings can match various audience and consumer demands.

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Discover how Versus Africa can help media and entertainment companies innovate

Get a complete understanding of how the public is speaking about your brand. Identify mentions to amplify, or resolve.

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We will help you create impactful experiences consumers remember and return to

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Differentiate your brand by Improving Consumer Intimacy;Improve the overall personalization of your content creation and delivery by giving audiences the ability to define their own journey in-app, and create connected experiences your audience will enjoy while using your services.

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Provide audiences with faster access to content and more personalized experiences by Improving Operational Experience. Combine our proprietary artificial intelligence AI based online and offline technology with machine learning to create consistent brand experiences across marketing, sales, and service.

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Pinpoint the exact preferences of audiences with Effective Ad Targeting.
Make sure your ads are seen by the right audiences to guarantee if your advertising is meeting the intended objectives and gives you accurate insights into better understanding what type of content audiences are consuming, at what time and for what duration.

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Deep insights into audience behaviour with Audience Interest Prediction;Unearth interesting consumer insights about your audiences from the kind of content they mostly consume, their preferred devices used for streaming content, how long they watch a video, movie or listen to music.

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Learn why customers subscribe and unsubscribe with Insights Into Customer Churn;With deeper insights into responses towards pricing and the kind of programs consumers like and dislike with clarity, Subscription models can also be built as well as tailored delivery models for reducing customer churn.

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